Why school leaders should blog to the digital world.

Chris Kennedy, in his blog, succinctly states a case why educational leaders should be blogging.  The underlining is my emphasis.

The reasons why superintendents are joining the blog world are similar to those of school principals — it can help build community, and allows us to tell our story in our own words; it is excellent modeling for leadership, and for the students we encourage to write for public audiences.  The topics covered by superintendents are varied – they can range from the issues of the day to reflections on school visits.  In the past year alone, there has been a dramatic increase in district leaders finding and sharing their voice in the digital world.